Google’s job search tool has created a significant platform for itself since its initial launch two years ago and has helped employers and job seekers equally. However, on the other face of the coin, matters are a little different. 23 rival job search portals’ alleged anti-competitive behavior has led to its rise and cost them users and revenue.
In a letter to the European Union, Competition Commissioner, Margrethe Vestager, 23 job search websites in Europe called on her to temporarily order Google to stop pushing unruly policies and practices while her department investigates. Although Google’s job search tool links to jobs posted from many employers, it lets candidates filter, save and get alerts about openings, though they must go elsewhere to apply.
The EU has not yet responded or commented on whether they plan to suspend or impose penalties for the tech giant or even indulge in an internal investigation. The possibility of the scenario is uncertain, but it’s clear to see that Google has started using its audience reach and monopolistic brand value to its advantage.
The search engine now processes over 40,000 queries per second on average, which translates to approximately 3.5 billion searches per day, the most traffic drawn by any website globally. Google’s ability to track user movement and suggest subjectively based on past preferences, makes it the most accurate employment curator.
Thus, the allegations can in the future be a drawback for local and small job-search companies in different regions, but also deserves due credit for easing the process of job hunters and recruiters. With competition in the staffing industry increasing exponentially, the game has a new contender and only time will tell whether this changes the industry for the better or worse.